In this issue of Cam Life Magazine, we have taken a look at some of the live webcam community’s biggest influencers from cam models to industry insiders. Now We will be taking a look at what exactly Influencer Marketing is and how some of the top companies in the live webcam industry use it.

So What is Influencer Marketing?

To keep it simple, Influencer Marketing is kind of a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern-day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers.

It’s easy to imagine a celebrity teaming with a company to pitch a product—even if the pitch is a series of 10-minute videos instead of a 30-second television ad. But people wouldn’t be talking about Influencer Marketing—you wouldn’t be reading about it, either—if it didn’t have a much wider set of applications. And the key is in the word, “Influencer.” Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular photographer on Instagram, A cam model or a well-read tech blogger who tweets, or a respected marketing executive. Within any industry even the live webcam industry, there are influential people—you just have to find them. They are easily recognized by their hundreds of thousands (if not millions) of followers, and that’s the target audience that you are going after.

What works in Influencer Marketing Carefully consider your approach in influencer marketing

1. Be organized, put together a strategy, plan, and budget, spend time on research patient, and be human – people talking to people, not companies talking to companies Develop a schedule. 

1. Does the influencer prefer monthly/quarterly/biannual calls or newsletters?

2. Integrate with your PR schedule, product release schedule, etc.

3.Send emails on behalf of key executives. 

Plan travel schedules for exec and arrange face-to-face meetings What Influencer Marketing isn’t Now, this would be a good time to point out that IM isn’t just about finding someone with an audience and offering them money or exposure so they can say good things about you. Influencer Marketing is also not about quick payouts. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn’t about directly selling your product or service. It’s about demonstrating your authority, credibility, and thought-leadership within your industry. It’s about becoming synonymous with whatever it is that you offer, like when people say they’re going to google instead of search it on the web. What doesn’t work in Influencer Marketing Generalizing your approach to finding & making use of different influencers. Remember one size doesn’t fit all influencers: tailor your approach to the specific influencer. Simply looking at the popularity of the influencer. Influence does not only mean popularity, remember that your goal is to elicit a specific action from your target audience. Influencer Marketing is Marketing to Influencers traditional In Social Media Marketing, a brand would set up its identity on multiple platforms and, as time passed and user bases grew, they could see who their brand champions were. That is, who were the customers that were liking and sharing content or mentioning the brand itself in a post. Users like these would often be further nurtured, through personal attention and as part of a highly segmented group of all the brand champions. Efforts to market to this group would include ways to keep them spreading the word. So now that we know what Influencer Marketing, isn’t and a basic idea of how to put it into play let’s look at how some of the top companies in the live cam community use it. 

 So now that we know what Influencer Marketing, isn’t and a basic idea of how to put it into play let’s look at how some of the top companies in the live cam community use it. Let’s take a look at how DivaTraffic has used influencer marketing. 

With Diva TechnologiesCEO and founder Thomas Pedersen at the helm. DivaTraffic has implemented an ultra-successful marketing strategy that includes working with some of the biggest names in the live webcam community. Such as the iconic LittleredBunny and Sophie Muse. When we asked Thomas his thoughts on cam models’ potential role as influencers Las year in the marketing panel for Cam Life Magazine he had this to say. ‘Thomas DivaTraffic: 

There has been a recent trend that cam models are also called influencers while traditional mainstream marketers might not all agree that they are. I believe cam models are in an ideal position to influence potential customers purchasing decisions and that there is a huge untapped market both for adult and mainstream brands to have cam models as part of their influencer marketing strategy since models are live on video and can have a direct one to one conversations with her members.

 DivaTraffic has also made it a practice to help build cam models into influences, since its launch in 2017 at LiveCamAwards in Sites, DivaTraffic has had a habit of giving recognition Awards at various Award shows in the Live Cam Industry. When I spoke to Thomas about the Diva award this is what he had to say‘   We have wanted to give our awards to people in the industry that we think deserves extra recognition for their work. We wanted to bring attention to people who have made a positive impact on the industry and is an inspiration to others in the community. Especially we feel that with all the stigma surrounding this industry, it is important to highlight those who represent the industry in a professional way and work on changing people’s perspective on what it is about. Each of the award winners has been an inspiration to us, with dedication, passion, and great work ethics. Past winners include LCA 2017 – Sophie Muse, LalExpo 2017 – Selena Bella, Bucharest summit Awards 2017 – Roxxy, LalExpo 2018-Anastasia Lynn, LCA 2018 Studio 20, Bucharest Summit Awards 2018 – TipTop StudiosAwAwards 2018 – Alice Langlois – LittleRedBunny Now let’s take a look at another company that is using influencers from the live webcam community in a very successful way. 

Terpon VR is a great example of how to use live Cammodels in a successful campaign. Terpon is working with the innovative Joey Kim a pioneer in the live webcam industry as a performer. The tech company is also working with cam couple jackplusjill. I recently had the time to chat with Valerie Artonne about influencer marketing and this is what she had to say. 

‘Many startups approach influencer marketing too academically. They try to apply what big corporations are doing, and they fail. Selecting influencers who have the most followers spread their message as quickly as possible is a common mistake and leads only to a higher cost and a lack of agility most of the time. Moreover, when you stop partnering with these super-influencers, or if they just lose interest, you can become exposed to very negative outcomes. I strongly believe you should qualify each influencer first on their authenticity. I mean on their real motivation, besides being paid, to participate and positively affect the adoption curve, as well as their knowledge of your product so they can generate real credibility. Qualifying their impact on their direct surrounding sphere of influence is what will move them up from passionate people to the true influencer’s category you seek. That’s a perfect start for your marketing and communication testing. Of course, your final goal is to find among them the ones who are leading an entourage of influencers to ultimately address the masses and help build your brand. As the last point, you want influencers who are perceived as innovative people, not because they claim it, but because they have that precious instinct to anticipate the future and what people need. If you do not find this characteristic in a potential influencer, you will end up having a deal with them as more of your new follower who has a lot of followers, rather than the trendsetter you wanted.

 Written By Dan Dailey COO Explicit Inc/Cam Life Magazine