CamLife Magazine
Why a company should invest in Social Media marketing
No doubt that Facebook (2.38 billion users), Instagram (1 billion users), Reddit (330 million active monthly users) and Twitter (126 million active DAILY users) have conquered the cyberspace with a great presence in our daily lives. Those very famous platforms represent a huge communication tool that combines entertainment and information. At the crossroad between private life, family and friends circles but also work and global social questions, social media consumption has caused a significant impact on the new digital sales funnels.
The impressive evolution of social media is linked to the new technologies that turned us flexible and mobile than ever. Without any surprise, marketing and sales techniques have spotted the mobile trend a long time ago and have started to adapt the conversion funnels to those new smartphone layouts in order to boost their sales but also to consolidate their branding. In addition to a new addition to the mobile entertainment services, the consumers have started to crave a need for sharing and evaluating the products and services; therefore, the brands have started to include those new behaviors in their plans so they could use those pro-active consumers in their advantage
People access Social Media mostly via mobile apps, in public transports, in the bathroom, during a break at work, before going to sleep, waiting for the elevator, etc…. All those relaxing moments are the most efficient for a company to plant a seed, aiming some brand awareness and hoping for future sales conversions. The traffic growth can take a bit more time than simply paying for a displayed ad on a popular website but the results are better and more sustainable: The users feel involved in the sales process, the approach is much nicer and subtle, in other words: The prey doesn’t feel pressured.
With an intense mix of personal ambition, social challenges, and hyper-consumption pressures, the user has become a dynamic and powerful element in the sales process. Now, more than ever, customers can lead opinions and followers around a company brand. We can see the very successful examples of some brands that have decided to invest in Social Media even if their services or products weren’t directly related to the social space: Wendy’s, Netflix and PornHub on Twitter.
Very often, those three accounts come up in the firsts step of the discussions with our clients; those brands are “cool”, they have this funny and trendy effect. It shares a positive, entertaining and sometimes even sassy image of the brands. The amazing effect that came together with the rise of social media, is this massive capacity to address a wide audience and feed them with commercial elements about your companies, push offers and discounts, educate them about your products but also entertain them and share the values of your business. The best of it: It’s free!
By integrating those social media platforms into their daily routine, the users have let the door open and invited the brands to speak to them. On Twitter, for example, many users address their complaints to airline companies, sometimes in public, sometimes in Direct private Messages. We also see some fans engaging with their favorite camgirl or pornstar, sharing their favorite scene from an Adult movie or simply endorsing some lubricant brands.
Personally, I am surprised how very few companies are taking care of their social digital presence. Most of the adult brands are not pushing it more or at least taking it seriously. Thanks to my past experiences in successful networks, I’ve had the opportunity to admire the powerful advertising strategies from some of the biggest brands of our industry: When I evaluate the benefits of a tight social media marketing plan, I am always surprised to see how companies are taking light decisions about it.
We are clearly facing an opportunity for companies of all kinds, to open a direct and powerful communication channel with their targets to push sales, to make them feel involved, to gain their trust and loyalty at a very affordable cost.
For more information about 7Veils, please visit www.7veils.com or email alex@7veils.com
